• David Sharp
  • 15 September 2015

Growing demand for compliance-based elearning courses

L&D teams are increasingly buying-in ready-made learning resources, rather than creating their own, according to an annual survey by Video Arts, which reveals an upsurge in the use of off-the-shelf elearning and video content.    

It notes that the use of video for compliance training has doubled in the last 12 months, as employers look to improve the efficiency and effectiveness of their learning and development programmes.

The results of the survey of 400 L&D professionals show overall stability in the use of classroom training (89%), elearning (79%), coaching (69%), video portals (41%), ebooks (26%), learning apps (21%) and gaming (20%). Of the L&D teams that use elearning, 33% more are now buying-in ready-made courses (92%, from 69% last year) and 14% more are buying-in off-the-shelf video content (56%, from 49% last year).

The use of self-authored elearning has gone down to 68% (from 83% last year). A similar number of L&D teams are making their own video content as last year (56%). However, fewer (49%) now source free video content from the internet (down from 57% last year).

“Classroom training and online learning still dominate the development agenda but the big change since last year is the growth in demand for ready-made elearning and video content,” said Martin Addison, CEO of Video Arts.

“L&D teams are taking a ‘horses for courses’ approach, as they’re also commissioning bespoke content to meet specific needs and some are still creating their own learning resources. But, increasingly, it seems they want the immediacy, reliability and economy of off-the-shelf content.”

77% of L&D teams now use video in their learning, predominantly as part of classroom-based courses (69%) but also for short pieces of bite-size learning via a Learning Management System (43%) or via an online video platform (34%). 65% say the main reason they use video content is because learners are more likely to remember the content.

The findings are supported by the CIPD’s 2015 Learning and Development Annual Survey Report, which identifies developments in mobile learning technologies as most likely to have the greatest impact on L&D.

And that’s most definitely a trend we’ve seen here at International Workplace, where the demand for elearning, and content delivered through a Learning Management System that is fully responsive, has seen a big increase – to the point that the majority of students on some courses now study by elearning, rather than in the classroom.