• International Workplace
  • 4 April 2017

International Workplace endorses Serious eLearning Manifesto

International Workplace has today given its endorsement to the Serious eLearning Manifesto, a set of 22 principles designed to improve the effectiveness of eLearning as a learning and development tool.

Created in 2014 by leading figures in the eLearning industry, the Manifesto is far from being a code of practice to blindly promote online training: two of the most fundamental principles are that learning is not always the right solution, and that eLearning is not necessarily the right answer.

Instead, the Manifesto encourages training providers to adopt a client-centric view that will add value by delivering meaningful, measurable, real-world improvements in individual and organisational performance. Too much existing training is focused on content, driven by attendance or completion of one-size-fits-all courses, designed to deliver knowledge and test facts. Contrasting this approach, learning technologies allow an adaptive approach that should be the standard for all eLearning.

As such, the core concepts behind the Manifesto are that eLearning should:

  • Be performance focused
  • Be meaningful to learners
  • Be engagement-driven
  • Contain authentic contexts
  • Facilitate realistic decisions
  • Present individualised challenges
  • Encourage spaced practice
  • Present real-world consequences

Endorsing the Serious eLearning Manifesto, Enterprise Solutions Manager Alistair Broom said:

“We are pleased to put our name to the 22 supporting principles that underpin the Manifesto. Many of these principles have in any event provided the mainstay of our approach to eLearning development during the last five years or so. However, we think it’s important for us to make a public commitment, so that we can hold ourselves to account – and be held account by our clients and learners – to ensure we are delivering high quality work that really makes a difference.”