• International Workplace
  • 11 February 2019

GDPR contributes to making the world greener

The introduction of GDPR (General Data Protection Regulation) has led to a surprising, positive impact on the environment, according to Jet Global.

GDPR is an EU regulation that was enforced in 2018. The legal framework was created to protect EU citizens, strengthening their rights and giving users more control over their online data. The creation of the act also means that the data protection laws in EU member states are now identical.

Since the launch of GDPR in May 2018, says Jet Global, we have seen the predicted outcomes as well as unexpected consequences, both positive and negative.

One such unexpected outcome is its environmental impact. Since the introduction of GDPR, the total number of marketing emails has decreased by 1.2 billion per day. As well as reducing the volume of emails in everyone’s inboxes, this has also lowered the amount of carbon dioxide that is released into the atmosphere:

  • Two billion fewer emails.
  • 360 tonnes less CO2 per day.
  • 3g per email.
  • Equivalent to 404 passenger journeys between London and New York per day.

In addition, GDPR hasn’t just been implemented to increase online data protection. It stretches much further, beyond the online world. For example:

  • CCTV and video security systems – there are GDPR considerations for storing faces without consent.
  • Printers and scanners – history that may stay in systems are there without consent.
  • Sat Navs – Tracking users is likely in breach.

However, there is one area that the regulation does not address, and that is device security. According to Jet Global, there are around six billion connected devices currently on the planet, and estimates say that this number will dramatically increase in the next decade. Concerns are that as the technology space advances, GDPR will simply not be adequate to protect users.

Conclusively, Jet Global says GDPR has proven to be a big step towards data protection. It has raised public awareness and users have responded positively to the change; however, it’s only just the tip of the iceberg.